Est. 2002 — Milan, Italy

Milano.
Since 2002.

Two decades of Milanese craftsmanship, worn on the streets that inspired them. Collections for Men, Women & Accessories.

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Curated for You

Our Collections

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PV Monogram Tee

Cream / Black / Red

€85

Oversized Hoodie

Stone / Black

€145

PV Square Sunglasses

Blue Frames · UV400

€195

Leather Derby Shoes

Black Premium Leather

€320

PV Monogram Bracelet

Silver · Triangle & Circle

€110

White Flat Sole Sneakers

Clean Minimal

€210

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Our Heritage

Crafted in Milan.
Worn Everywhere.

Prima Vera was born in 2002 from a single atelier on Via Montenapoleone. What began as a small collection of hand-tailored essentials has grown into a full luxury streetwear label — each piece carrying the weight of Italian tradition and the energy of modern Milan.

We don't follow trends. We set them.

Our Story

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@PrimaVeraPV