Privacy Policy

We collect information you provide directly to us, such as when you create an account, place an order, subscribe to our newsletter, or contact us for support. This includes: • Personal identification information (name, email address, phone number, postal address) • Payment information (processed securely via our payment providers — we do not store card details) • Order history and preferences • Communications you send us We also collect certain information automatically when you visit our website, including your IP address, browser type, operating system, referring URLs, and pages viewed.

Prima Vera uses the information we collect to: • Process and fulfil your orders, including sending order confirmations and shipping updates • Manage your account and provide customer support • Send you marketing communications (only with your consent, and you may opt out at any time) • Personalise your shopping experience and recommend products • Improve our website, products, and services • Comply with legal obligations and enforce our terms

We do not sell, trade, or rent your personal information to third parties. We may share your information with: • Service providers who assist us in operating our website and conducting our business (e.g. payment processors, shipping carriers, email platforms) — these parties are contractually obligated to keep your information confidential • Law enforcement or regulatory authorities when required by law • Business partners with your explicit consent All third-party service providers are carefully vetted and required to maintain appropriate security standards.

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device that help us: • Remember your preferences and shopping cart contents • Understand how visitors interact with our website • Deliver relevant advertising (where applicable) You can control cookie settings through your browser preferences. Please note that disabling certain cookies may affect the functionality of our website. For full details, please refer to our Cookie Policy.

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Order records are typically retained for seven years for accounting and legal compliance purposes. You may request deletion of your account and associated data at any time by contacting us.

Under applicable data protection laws (including the GDPR for EU/EEA residents), you have the following rights: • Right of access — request a copy of the personal data we hold about you • Right to rectification — request correction of inaccurate or incomplete data • Right to erasure — request deletion of your personal data in certain circumstances • Right to restrict processing — request that we limit how we use your data • Right to data portability — receive your data in a structured, machine-readable format • Right to object — object to processing based on legitimate interests or for direct marketing To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. All data transmissions are encrypted using SSL/TLS technology. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Prima Vera is headquartered in Milan, Italy. If you are accessing our website from outside the European Union, please be aware that your information may be transferred to, stored, and processed in Italy or other countries where our service providers operate. We ensure appropriate safeguards are in place for any international data transfers in accordance with applicable law.

Our website is not directed to children under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete such information.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of any material changes by posting the updated policy on this page with a revised effective date. We encourage you to review this policy periodically.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection team: Prima Vera S.r.l. Via della Moda 12, 20121 Milan, Italy Email: [email protected] Phone: +39 02 1234 5678 You also have the right to lodge a complaint with your local data protection authority.