Our Commitment
Fashion with a Future
At Prima Vera, luxury and responsibility are not in conflict — they are inseparable. Since 2002, we have built our house on the belief that the most beautiful garments are those made with integrity, care, and a deep respect for the world we share.
Our Pillars
The Four Foundations
Responsible Materials
We source only certified organic cotton, recycled cashmere, and sustainably harvested silk. Every fibre is traceable from farm to finished garment, with full transparency across our supply chain.
Circular Design
Our garments are designed to last decades, not seasons. We offer a complimentary repair service for all Prima Vera pieces and a take-back programme to responsibly recycle end-of-life garments.
Artisan Welfare
Every Prima Vera piece is crafted in our Milan atelier or by certified partner workshops across Italy. We pay above living wages, offer profit-sharing, and invest in the long-term wellbeing of every artisan.
Carbon Commitment
We have committed to net-zero emissions by 2030. We have already reduced our Scope 1 and 2 emissions by 40% since 2020 through renewable energy, low-impact logistics, and carbon offset partnerships.
Progress
Our Journey So Far
Transitioned 100% of cotton sourcing to GOTS-certified organic farms.
Milan atelier powered entirely by renewable energy. Scope 1 & 2 emissions reduced by 40%.
Launched the PV Repair Programme — free lifetime repairs for all Prima Vera garments.
Achieved B Corp certification. Joined the Fashion Pact alongside 60+ global brands.
Introduced recycled cashmere across our knitwear line, reducing water use by 70%.
Launched PV Take-Back — customers return worn pieces for responsible recycling or resale.
On track for net-zero emissions. 85% of packaging now plastic-free and compostable.
Wear the Change
Every Prima Vera purchase supports our sustainability mission. Shop pieces built to last, crafted with care, and designed for a better future.