Media & Press
Press
Selected coverage of Prima Vera from the world's leading publications. For press enquiries, please contact our communications team.
Coverage
In the Press
Vogue Italia
The Quiet Luxury Houses Redefining Italian Fashion
"Prima Vera occupies a rare position — a house that has never chased a trend and has never needed to."
Financial Times — How to Spend It
The New Wardrobe Essentials
"The PV Monogram Tee is the kind of piece that makes everything else in your wardrobe look better."
Le Monde
Milan's Most Considered Fashion House
"In an industry obsessed with volume, Prima Vera insists on restraint. It is, quietly, winning."
Wallpaper*
Inside the Prima Vera Atelier
"Eighteen artisans, one vision, and a belief that the best clothes are the ones you never want to take off."
Business of Fashion
How Prima Vera Built a Luxury Brand Without Advertising
"Word of mouth, product quality, and an almost stubborn refusal to compromise — the Prima Vera formula."
Vogue France
La Révolution Silencieuse de Milan
"Prima Vera est la marque que tout le monde porte mais que personne ne voit venir."
The Times
The Italian Brand That Refuses to Rush
"A coat that takes 72 hours to make. A brand that has been building for 22 years. Some things are worth waiting for."
Dezeen
Prima Vera's London Flagship: Restraint as Architecture
"The Regent Street store is a masterclass in doing less. Every surface, every fixture, every fold of fabric is considered."
Recognition
Awards & Accolades
Get in Touch
Press Enquiries
For interview requests, image licensing, press samples, or editorial collaborations, please contact our communications team. We aim to respond to all press enquiries within 48 hours.
Press Assets
High-resolution imagery, brand guidelines, and press releases are available on request. Please email [email protected] with your publication details.
Contact the Team